1. Twilio — Flexible, Developer-Focused, Costly at Scale
Pricing Model
Twilio operates on a pay-per-message structure. Every WhatsApp message you send or receive incurs a $0.005 fee on top of Meta’s base messaging charge per template.
Even a single 20-message conversation could cost around ₹9.50. High volumes quickly multiply this cost.
Ideal For
Businesses with in-house developers building multi-channel communication flows (SMS, WhatsApp, voice).
Organizations seeking granular control over messaging logic, templates, and API workflows.
2. Gallabox — Subscription-Based with Tiered Options
Gallabox offers a structured pricing model with built-in automation and collaboration tools.
Pricing Plans (billed yearly)
| Plan | Price (USD/month) | Included Features |
|---|---|---|
| Growth | $89 | Chatbot builder (basic), shared inbox, broadcasts, catalogs, 30+ integrations, analytics, forms |
| Scale | $197 | Adds drip campaigns, WhatsApp payments, API access, multiple numbers, AI rewrite, roles |
| Pro | $377 | Adds AI chatbots, dynamic forms, enterprise-grade security, IP restrictions, number masking |
Conversation charges (WhatsApp template messages) apply according to Meta’s prevailing rates; Gallabox does not add hidden markups.
Best For
Teams that want a plug-and-play WhatsApp solution with marketing and support capabilities.
Businesses seeking shared inbox, no-code chat flows, and integrated campaigns without developer dependency.
3. In-Depth Feature Comparison
| Feature | Twilio | Gallabox |
|---|---|---|
| Pricing Type | Pay-per-message + Meta fees | Subscription tiers + Meta fees |
| Base Subscription Cost | None | $89 – $377/month (annually billed) |
| No-Code Chatbot Builder | Developer-required | Built-in Visual Builder (all plans) |
| Multi-Agent Collaboration | Custom development required | Shared Inbox included |
| Campaign Tools | API-Based | Broadcasts, drip campaigns, workflows built-in |
| Payment Integration | Custom development | Native via WhatsApp (Scale and Pro plans) |
| Enterprise Controls | Custom implementation | IP restriction, role-assigning, security features (Pro) |
| Onboarding & Support | Self-serve, docs | Guided setup included |
4. Why Heltar Stands Above the Rest?
If cost-effectiveness, ease of use, and powerful features are critical to your business, here's how Heltar outshines both Twilio and Gallabox:
Transparent Pricing
Flat 5% markup over Meta’s cost—no surprises or per-message tolls.
Simple Monthly Tiers
Starter: $50/month (2,000–10,000 conversations)
Growth: $80/month (10,000–50,000 conversations)
Pro: $150/month (50,000–100,000 conversations)
Automated session costs drop as low as $0.001 for high-volume plans.
Powerful Tools Included
No-code chatbot builder
Multi-agent inbox
Analytics dashboard
AI prompt-powered flows
All included—no add-ons required.
Guaranteed Support
Full onboarding, template approvals, and customer success assistance across all plans.
Best Fit for Every Team
Technical teams get clean APIs.
Marketing teams can run campaigns with drag-and-drop workflows.
Budget-conscious businesses benefit from predictable, low-cost pricing.
Final Verdict: Which Provider Should You Choose?
Choose Twilio if you're building custom messaging architectures and have developer capacity.
Choose Gallabox if you need powerful marketing and support tools wrapped in subscription tiers.
Choose Heltar if you want an intuitive, affordable, and fully supported WhatsApp API platform—no surprises, just results.
Want a personalized cost estimate or feature demo? Let’s build it together.
