If you’re a business selling through Shopify, utilising WhatsApp for sending order status updates, payment updates, and abandoned cart messages can significantly enhance your customers’ purchase experience. It ensures timely communication, builds trust, and improves conversions.

But here’s the catch: this isn’t possible through normal WhatsApp. To automate and scale these interactions, you need WhatsApp API – and that’s where Heltar comes in.



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Why Send Order Placed Messages on WhatsApp?

  1. Instant Confirmation: Customers expect instant assurance that their order has been received. WhatsApp's real-time messaging ensures this.

  2. Higher Engagement: With WhatsApp's open rates exceeding 95%, order placed messages are more likely to be seen than traditional emails.

  3. Customer Trust: Prompt communication reassures customers that their purchase is being processed, building trust in your brand.

  4. Additional Opportunities: These messages can also include cross-sell opportunities, order tracking links, or loyalty program invitations.

Setting Up Abandoned Cart Messages with Heltar

Step 1: Create a WhatsApp Business API Account

To start, you’ll need an official WhatsApp Business API account. Here’s how Heltar simplifies the process:

  • Choose a BSP: Partner with Heltar, an official WhatsApp Business Solution Provider.
  • Complete Verification: Submit necessary documentation, including:
    • Business registration papers.
    • A valid phone number and email associated with your business.
    • A business profile setup (description, category, and profile picture).
  • Approval and API Setup: Once approved, Heltar will handle the integration of your WhatsApp Business API with your e-commerce store.

Heltar provides a seamless integration process to connect Shopify with WhatsApp:

  1. Log into your Shopify admin dashboard and locate Heltar’s integration app.
  2. Authorize access by providing your Shopify store name and API credentials.
  3. Configure workflows, such as triggers for order delivered and other customer notifications.
  4. Test the setup to ensure messages are triggered correctly at different stages of the customer journey.

Step 3: Automate Order Delivered Messages

With Heltar’s WhatsApp Business API, you can automate Order Delivered Messages recovery through customizable message templates:

  • Trigger: A customer leaves the checkout page without completing their purchase.
  • Message Content: Your automated message should include:
    • A friendly reminder about the items left in their cart.
    • High-quality product images and descriptions.
    • A direct checkout link for seamless completion.
    • Incentives such as discounts or free shipping (if applicable).

Key Elements of Order Placed Messages

  1. Personalization

    • Address the customer by name to make the message feel tailored.

    • Reference specific order details, such as the product name and quantity.

  2. Order Summary

    • Clearly display the order number, total amount, and payment status.

    • Include any applicable discounts or special offers used.

  3. Next Steps

    • Provide estimated delivery dates or timelines.

    • Add a direct link to track the order in real time.

  4. Customer Support and/or Call to Action (CTA)

    • Include a support contact or a quick response button for queries.

    • Encourage engagement with links to explore related products, join your loyalty program, or follow your brand on social media.

Best Practices for Shopify Order Placed Messages

  1. Craft Clear and Concise Messages
    While keeping the tone friendly and professional, ensure the message delivers all essential details in a concise manner. Avoid overloading the customer with information but ensure key details like the order number, product summary, and expected delivery date are prominently highlighted. Simple and effective communication fosters trust and reduces customer inquiries.

  2. Use Personalization for Better Engagement
    Leverage customer data to create messages that feel customized. For instance, instead of saying, "Thank you for your purchase," use "Thank you, [Customer's Name], for ordering [Product Name]!" Personal touches like these make the interaction feel more human and less transactional, enhancing customer satisfaction.

  3. Incorporate Visuals
    Add images of the purchased product or your brand's logo to make the message visually appealing. This not only reinforces the customer's excitement about their purchase but also strengthens your brand identity. For example, showing a picture of the ordered item alongside the text can rekindle excitement and provide instant recognition.

  4. Provide a Seamless Support Experience
    Make it easy for customers to get help by including a one-click option to contact support directly through WhatsApp. Providing a well-defined support channel minimizes frustration and ensures that any post-purchase concerns are promptly addressed, leading to a smoother customer experience.

  5. Timing is Everything
    Send the order confirmation immediately after the purchase is completed. Delays in communication can cause customers to doubt whether their order went through, potentially leading to unnecessary support queries. An instant message reassures them that their transaction was successful.

  6. Maintain Brand Voice and Consistency
    Ensure that the tone of your order placed messages aligns with your brand's overall voice. Whether your brand is formal or playful, consistency across communication channels strengthens your identity and ensures a cohesive customer experience.

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Conclusion

Order placed messages on WhatsApp are more than just a transactional necessity — they're a strategic tool for enhancing customer experience and building loyalty. By incorporating the best practices outlined above and leveraging Heltar's seamless Shopify integration, your e-commerce business can set a new standard in post-purchase communication.

Ready to transform your Shopify store's customer experience? Partner with Heltar today and take the first step towards smarter, faster, and more effective order placed messaging on WhatsApp.