WhatsApp can boost sales fast, or give you a bill that grows with every campaign. If you are weighing DoubleTick in the US, this guide lays out the subscription fees in dollars, what each plan actually includes, where extra costs show up, and how that compares with Heltar’s session-based model. The goal is simple, a clear view you can use to budget and decide.
Summary at a glance
DoubleTick shows three US plans. Starter $141.58 per month billed yearly, Pro $217.80 per month billed yearly, and Enterprise custom pricing per agent. Each plan includes a fixed number of agents on the card.
WhatsApp usage sits on top of the plan fee. You pay per template message by category and country.
Many useful controls and integrations start on Pro. Starter covers broadcasts and a basic bot, but skips roles, masking, developer API, and reporting.
Is WhatsApp API free?
No. The WhatsApp Business app is free, but the API is paid. With DoubleTick or any provider you pay a platform subscription plus Meta usage. In 2025 Meta bills per template message by category, while service replies are free on newer plans. This makes your campaign volume and journey depth the main driver of the usage line.
DoubleTick USA pricing Broken Down
1) Subscription plans in dollars
Starter — $141.58 per month when billed yearly
Good for simple broadcasts and light automation.Pro — $217.80 per month when billed yearly
Built for teams that need controls, data, and integrations.Enterprise — custom price per agent
Quoted plan with AI options and custom scope.
Each plan is shown with included agents on the card. Starter lists 5 agents, Pro lists 10 agents, and Enterprise is priced per agent.
2) What you actually get on each plan?
To make the page easier to read, here is the plan content reorganized by feature.
| Feature group | Starter | Pro | Enterprise |
|---|---|---|---|
| Agents | 5 included | 10 included | Custom per agent |
| Team inbox | Included | Included | Included |
| Broadcasts and lists | Bulk broadcasts, bulk import, segments, tags | Same, plus drip-style use with advanced bot logic | Advanced journeys managed by the team |
| Catalog and commerce | Share products and catalogs | WhatsApp native payment and ordering bot | Custom flows on request |
| Bot and flows | Chatbot builder with basic connectors, WhatsApp Flows or Forms | Chatbot builder with advanced connectors and utilities, automated ordering bot | AI and ChatGPT bots |
| Controls and security | — | Roles and permissions, number masking | Enterprise security scope and rules |
| Data and analytics | Broadcast analytics | Agent and org analytics, reports | Custom dashboards in scope |
| Integrations and API | Google Sheets, mobile and web access | Third party integrations, developer API | Special integrations as quoted |
| Custom attributes | 10 | 30 | 50 |
What this means in practice?
Starter lets you send broadcasts and manage replies with a basic bot. It is fine for very small teams, but you miss role control, number masking, reports, third party integrations, and the developer API.
Pro is the first tier that fits real scale. You get 10 agents, controls, analytics, integrations, and the API needed for custom logic.
Enterprise adds AI options, complex journeys, and custom work, but you will need a quote to know the full cost.
3) Usage and the new billing model
You still pay the Meta line. Every template sent outside the free windows is billable. If your journey sends a first nudge, a reminder, and a last call, that is three billable templates per contact. Plan by message count, not just audience size.
4) Add-ons and quiet costs to plan for
More agents beyond the plan limit move you to Enterprise with per-agent pricing.
Integrations and developer API start on Pro. If you start on Starter and add systems later, expect a plan upgrade.
Campaign complexity raises spend. More templates, more language splits, and more retries all add to the usage line.
W`here DoubleTick can get really expensive for US teams?
Seat growth. Starter caps you at 5 agents and Pro at 10. Larger teams end up on Enterprise, which is priced per agent and can climb fast.
Feature gating. Many must-have items for mid-market teams sit above Starter. That means an early plan jump if you need API access, reports, roles, masking, or third party integrations.
Message heavy programs. Per-message billing means your cost rises with every extra follow-up or branch in a journey.
How Heltar compares? (with clean math)
Heltar is built to keep platform spend stable while your flows get deeper. We price per WhatsApp number and meter platform usage per automated session after free credits. One session covers a complete flow for a customer inside a 48-hour window. Add checks, branches, and reminders inside that session without changing the Heltar platform fee for that contact. Unlimited team members are included on every plan.
Heltar plans
Starter $50 per number per month, $0.03 per session after credits, markup over Meta 10%
Growth $80 per number per month, $0.02 per session after credits, markup 8%
Pro $150 per number per month, $0.001 per session after credits, markup 5%
DoubleTick vs Heltar, side by side
| Category | DoubleTick (USA) | Heltar |
|---|---|---|
| Pricing unit | Per message usage plus a yearly-billed plan | Per automated session after free credits, monthly plan |
| Base plans | Starter $141.58, Pro $217.80, Enterprise custom per agent | Starter $50, Growth $80, Pro $150 per number |
| Agents | 5 on Starter, 10 on Pro, per-agent on Enterprise | Unlimited team members on all plans |
| Controls and API | Roles, masking, integrations, and API start on Pro | Controls, integrations, flows, and hybrid AI in the base stack |
| Analytics | Broadcast analytics on Starter, full analytics and reports on Pro | Flow and session analytics across plans |
| Budget behavior as flows deepen | Cost rises with each template | Platform line stays steady inside a session |
| Typical fit | Small broadcast teams that do not need many users or deep integrations | Teams that run multi-step journeys, many reminders, or large shared inboxes |
Why Heltar is usually cheaper AND BETTER in real use?
When you add steps to a journey, DoubleTick’s per-message meter grows with every new template. Heltar stays flat inside a session.
As your team expands, DoubleTick moves you to per-agent pricing. Heltar includes unlimited users, so seats never push up the bill.
If you plan to connect many systems, DoubleTick pushes you to Pro early. Heltar unlocks integrations and API across plans.
Final word
DoubleTick’s US pricing page is easy to read, and Pro covers some aspects of what a mid-market team needs. The tradeoff is cost sensitivity to both agents and message volume. If your roadmap includes deeper automation and a larger team, Heltar’s session model and unlimited seats make planning simple and usually cheaper.
