WhatsApp can grow sales fast, or turn into a bill that keeps creeping up. DoubleTick now lists three India plans with a clear feature split and a few fine print items that matter when you budget. This guide walks through what you pay for on each plan, what is and is not included, and where costs can add up. We close with a detailed comparison that shows why many teams pick Heltar for predictable spend and stronger automation depth.
Summary at a glance
Plans billed yearly in INR. Starter ₹2,500 per month, Pro ₹3,500 per month, Enterprise custom pricing. The page says 18% GST extra.
Each plan includes a fixed set of agents. Starter includes 5 agents, Pro includes 10 agents. Enterprise is priced per agent.
Usage from WhatsApp still applies. DoubleTick points to template message charges via WhatsApp’s model, which varies by category and country.
Many core workflow items sit above Starter. Roles and permissions, number masking, third party integrations, reports, and the developer API start on Pro.
Is WhatsApp API free?
The app for small businesses is free. The API is not. With DoubleTick or any WhatsApp provider you pay two lines, a platform subscription plus WhatsApp usage that follows the template message pricing model. DoubleTick’s plan cards make this split visible with a separate link for template message charges. Keep that in mind when you plan campaigns and flows.
DoubleTick Plans Broken Down
Below is the detailed plan content reorganized so you can scan by feature.
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| Monthly fee | ₹2,500, billed yearly | ₹3,500, billed yearly | Custom per agent |
| Taxes | 18% GST extra | 18% GST extra | As quoted |
| Agents included | 5 | 10 | Custom per agent |
| Team inbox | Included | Included | Included |
| Broadcasts | Bulk broadcasts, segmented lists | Bulk + drip style use cases via advanced flows | Advanced journeys |
| Import and list work | Bulk import, define segments, unlimited tags | Same | Same |
| Catalog and product share | Included | Included | Included |
| Analytics | Detailed broadcast analytics | Agent and org analytics, plus reports | Enterprise dashboards via custom setup |
| Google Sheets | Integration shown on card | Included | Included |
| Mobile and web access | Included | Included | Included |
| Custom attributes | 10 | 30 | 50 |
| Controls and security | — | Roles and permissions, number masking | Enterprise grade security via custom scope |
| Bots and flows | Chatbot builder with basic connectors, WhatsApp Flows or Forms | Chatbot builder with advanced connectors and utilities, automated ordering bot | AI and ChatGPT bots, complex journeys |
| Integrations and API | — | Third party integrations, developer API | Special integrations on request |
| Support scope | Self serve start | Guided setup on Pro by card copy | Custom onboarding and support |
What this means in practice?
Starter helps you send broadcasts and manage replies with a basic bot and analytics. It is fine for simple campaigns, but it lacks roles, masking, advanced integrations, reports, and API access.
Pro is the first tier that feels ready for scale. You get 10 agents, controls, automation depth, integrations, developer API, and detailed analytics. If you plan to build custom logic or connect more systems, you will likely start here.
Enterprise is priced per agent and lists AI bots, complex journeys, custom work, and a larger attribute cap. Useful for heavy custom projects, but you will need a quote to know the full cost.
Fine print that affects the bill
Prices are shown billed yearly in the plan cards. If you want monthly billing, confirm the rate with sales since the public page focuses on yearly pricing.
18% GST is extra. Budget with GST included so finance does not get a surprise.
The site points to template message charges for WhatsApp usage. That line sits outside the plan fee. If your campaigns have many reminders or multi language templates, your usage line grows with each extra template.
Where DoubleTick can get really expensive?
Agent scale. Starter includes 5 agents and Pro includes 10. If your team grows, Enterprise uses per agent pricing, which tends to push the platform line up fast.
Feature gating. Many items teams expect for scale sit above Starter, for example roles and permissions, number masking, third party integrations, and reports. If you start on Starter, you may outgrow it quickly and move to Pro.
Message heavy programs. If you run multi step journeys or frequent campaigns, each new template outside the service window is a new billable event under WhatsApp pricing. That means your monthly cost is sensitive to cadence and journey depth.
How Heltar compares? (with clear math)
Heltar focuses on predictable platform spend. We price per WhatsApp number with unlimited team members on every plan, and we meter platform usage per automated session after free credits. A session is one complete flow for a customer within a 48 hour window. You can add checks, branches, and reminders inside that session without raising the platform fee for that contact.
Heltar plans
Starter 50 dollars per number per month, $0.03 per session after credits, markup over Meta 10%
Growth 80 dollars per number per month, $0.02 per session after credits, markup 8%
Pro 150 dollars per number per month, $0.001 per session after credits, markup 5%
Head to head, DoubleTick vs Heltar
| Category | DoubleTick | Heltar |
|---|---|---|
| Pricing unit | Per message usage on top of a yearly billed plan | Per automated session after free credits, monthly plan |
| Base plans | Starter ₹2,500, Pro ₹3,500, Enterprise custom per agent, 18% GST extra | Starter $50, Growth $80, Pro $150 per number per month |
| Agents | 5 on Starter, 10 on Pro, Enterprise is per agent | Unlimited team members on every plan |
| Controls and security | Roles, masking start on Pro | Roles, permissions, and audit tools included with the stack |
| Integrations and API | Third party integrations and developer API start on Pro | Integrations and APIs available across plans, plus native WhatsApp Flows and hybrid AI |
| Analytics | Broadcast analytics on Starter, agent and org analytics start on Pro | Full analytics with session level metrics, drop off and completion tracking |
| Budget behavior as flows deepen | Cost rises with each extra template you send | Platform cost stays steady inside a session even as you add steps |
Why Heltar tends to cost less for real use?
If you run drip campaigns and reminders, per message billing multiplies your usage line. A session model keeps the platform fee stable while your logic grows.
If you need a larger team, per agent pricing at Enterprise can get steep. With Heltar, seats are not metered.
If you plan to integrate many tools, starting those on Pro means a higher base fee on DoubleTick. With Heltar you can connect systems and run deep flows without a plan jump.
Final word
DoubleTick’s pricing page is easy to read and the Pro tier covers most scale needs. The catch is how fast costs grow when you add agents, connect more systems, and send more templates. If your roadmap includes deeper journeys, experiments, and a larger team, Heltar’s per session model and unlimited seats make planning simple and usually cheaper in practice. Reach out to us if this is what your business needs
