WhatsApp can grow revenue fast, or give you a messy bill. Gallabox now shows USD plans with seat rules, add-ons, and a message-based usage model; ranging from $89 to $377 per month (without any Add-ons). Here is a clean summary for the US market based only on Gallabox’s pages, plus a head-to-head on where Heltar keeps platform spend easier to plan.
Summary at a glance
Plans in USD, billed yearly on the public page: Growth 89 dollars, Scale 197 dollars, Pro 377 dollars per month, each with 6 users included.
WhatsApp billing is per message by category from July 1, 2025. Service replies are free on newer plans.
Add-ons matter: Shopify 5 dollars per month, Additional users 15 dollars per month, Additional channels 20 dollars per month.
If you want platform cost that stays predictable while flows get deeper, Heltar charges per automated session with simple markups and unlimited team members.
Is WhatsApp API free?
The WhatsApp Business app is free for basic use. The API is not. With Gallabox or any BSP you pay a plan fee plus usage. Usage is now per delivered template message. Category and country decide the rate. Service replies remain free on newer plans.
Gallabox costs in the US, line by line
1) Recurring subscription
Growth — 89 dollars per month, billed yearly, 6 users
Scale — 197 dollars per month, billed yearly, 6 users
Pro — 377 dollars per month, billed yearly, 6 users plus an on-card badge that shows 5% off template message charges
Each plan card links to Template message charges for the usage layer.
2) Usage
WhatsApp moved from conversation pricing to per-message pricing on July 1, 2025. Your spend now scales with how many templates you send and which category they fall under for each recipient country. Service replies are free on newer plans. Plan your pushes by message count, not just audience size.
3) Add-ons and other monthly lines
Shopify integration — 5 dollars per month
Additional users — 15 dollars per month on Growth, Scale, Pro
Additional channels — 20 dollars per month on Scale, Pro
Zoho integration — listed free on the page
These sit on top of the plan fee and your WhatsApp usage.
What the US plan cards include?
Same content as the pricing page, reorganized so you can scan by feature.
Feature | Growth | Scale | Pro |
|---|---|---|---|
Monthly fee, billed yearly | $89 | $197 | $377 |
Users included | 6 | 6 | 6 |
Template charges note | Link on card | Link on card | Link on card, badge shows 5% off |
Chatbot builder | Basic connectors | Advanced connectors and utilities | AI-powered chatbots |
Analytics | Messaging and chatbot analytics | Same | Same |
Broadcasts | Segmented broadcasts | + Drip campaigns | + Dynamic forms |
Team inbox | Shared inbox with collaboration | + Team management and custom roles | + Priority support |
API and dev | Basic messaging API | Advanced messaging API, webhooks, broadcast and template APIs | + Enterprise security and IP restrictions |
Payments and numbers | WhatsApp Flows/Forms, catalogs | WhatsApp native payment, multiple numbers or channels | Number masking, custom integrations via sales |
Practical takeaway: Scale and Pro are where deeper automation and team controls sit. These are also the tiers where add-ons and message volume can push the bill up. Growth includes 6 seats but has the lighter stack.
The new usage model - What changes in your math?
Every template is a billable event outside free windows. A marketing nudge, a reminder, and a follow-up are three billable templates.
Category matters. Marketing, Utility, and Authentication have different rates in the Meta rate card.
Service replies are free. That helps support teams, but campaign and lifecycle templates still meter by message.
Forecast tip: model by messages per campaign, then add a buffer for retries, variants, and languages.
Pros & Cautions
Where Gallabox fits?
You want WhatsApp campaigns, flows, and a helpdesk in one place, and you are fine tying cost to message volume.
You use Shopify or Zoho and prefer native connections.
What to watch?
Per-message pricing means deeper journeys increase cost as you add templates.
Paid add-ons stack up as teams and brands grow. Seats, extra numbers, and Shopify all add monthly lines.
Pro is the biggest jump in base fee. Move only if you really need AI agents, priority support, and enterprise controls.
How Heltar compares for US teams?
Heltar prices per WhatsApp number and meters platform usage per automated session after free credits. One session covers a full flow for a contact inside a 48-hour window. Add checks, branches, and reminders inside that session without changing the Heltar platform fee for that contact. Unlimited team members are included.
Heltar pricing
Starter 50 dollars per number per month, 0.03 dollars per session after credits, markup over Meta 10%
Growth 80 dollars per number per month, 0.02 dollars per session after credits, markup 8%
Pro 150 dollars per number per month, 0.001 dollars per session after credits, markup 5%
Side-by-side
Category | Gallabox (USA) | Heltar |
|---|---|---|
Platform meter | Per message by category and country | Per automated session after free credits |
Seats | 6 included, more seats cost extra | Unlimited team members included |
Add-ons | Shopify $5, extra users $15, extra channels $20 | WhatsApp flows, hybrid AI, and CRM included in base plan |
Predictability | Cost rises with every added template | Cost stays steady while you add steps inside a session |
When cheaper | Light campaigns with few templates | Multi-step journeys, larger teams, many reminders |
Bottom line: if your plan is heavy on campaigns and follow-ups, Gallabox’s per-message meter climbs fast. Heltar keeps platform spend steady while you deepen automation, add users, and scale flows.
Final word
Gallabox’s US plans are clear, and the message-based model is simple once you plan by template and category. If you want a plan that stays predictable as you design richer flows and grow your team, Heltar’s per-session pricing and unlimited seats make the math easier.
Book a quick demo and we will map your volumes into a side-by-side cost view, with clean steps to launch.
