Businesses using WhatsApp for customer engagement should be aware of the pricing structure set to take effect from April 1, 2025. Instead of charging per conversation, WhatsApp will now apply a per-template pricing model for business-initiated messages. Below is an outline of the costs applicable in the UAE:
Categories | INR | USD | EUR |
Marketing | ₹2.8164 | $0.0384 | €0.0319 |
Utility | ₹1.1509 | $0.0157 | €0.013 |
Authentication | ₹1.1509 | $0.0157 | €0.013 |
Service | ₹0 | $0 | €0 |
Explanation of Pricing Categories:
Marketing Messages: Designed for promotional campaigns, offers, and product advertisements.
Utility Messages: Transactional messages such as order confirmations and delivery status updates. These remain free within a 24-hour window from the last customer interaction.
Authentication Messages: Used for security purposes like OTP verification and login authentication.
Service Messages: If a customer initiates a conversation, businesses can respond freely within a 24-hour window at no cost.
Understanding the 24-Hour Service Window
Each time a customer sends a message, a 24-hour response window is triggered. Within this period, businesses can send messages without using pre-approved templates and at no charge. If the window closes, businesses must use a template message to continue the conversation.
Different regions have distinct pricing models for WhatsApp Business API. If you are interested in a country-specific breakdown, explore our comprehensive WhatsApp Business API pricing guide.
Our WhatsApp Pricing Calculator helps businesses estimate costs based on their specific requirements, including location and messaging volume.
For further insights and expert guidance on optimizing WhatsApp Business API for your company, explore our extensive collection of blogs and resources.
