# Understanding WhatsApp API Error 132016: Template is Disabled
Author: Prashant Jangid
Author URL: https://www.heltar.com/blogs/author/prashant-jangid
Published: 2025-01-02
Category: Troubleshoot
Category URL: https://www.heltar.com/blogs/category/troubleshoot
Tags: WhatsApp API Error
Tag URLs: WhatsApp API Error (https://www.heltar.com/blogs/tag/whatsapp-api-error)
URL: https://www.heltar.com/blogs/understanding-whatsapp-api-error-132016-template-is-disabled-cm5fe5deu000ykg77ofqvda5o

**Error 132016** occurs when a message template is permanently disabled because it was paused too many times due to low quality. You get the following error message, **“Template has been paused too many times due to** **and is now permanently disabled.”** This means the template can no longer be used, and you will need to create a new one. Here’s everything you need to know about this error and how to handle it.

## Why Does This Happen?

Each message template has a quality rating based on factors such as:

- Customer feedback (e.g., complaints or blocking).

- Engagement rates (e.g., response or open rates).


If a template receives consistently negative feedback or low engagement, it goes through the following stages:

1. Active – Low Quality: The template is flagged for poor performance.

2. Paused: Temporarily disabled to protect quality ratings.

3. Disabled: If paused multiple times, the template is permanently deactivated.


If a template is paused multiple times, it progresses through specific durations:

- 1st Pause: 3 hours.

- 2nd Pause: 6 hours.

- 3rd Pause: Permanently disabled.


Once disabled, the template cannot be restored or reactivated.

## How to Fix This Issue?

### Step 1: Understand Why the Previous Template Failed

Review what caused the low-quality rating to avoid repeating mistakes. Common issues include:

- Irrelevant or overly promotional content.

- Messages sent to users who didn’t opt in.

- High customer complaints or blocking rates.


### Step 2: Create a New Template

Since a disabled template cannot be used again, you need to create a new one with revised content.

- Go to [WhatsApp Manager](https://www.heltar.com/blogs/how-to-access-whatsapp-manager-on-meta-business-manager-cm58dt4sr001sx9tqqhi8rmgo) or the API dashboard.

- Ensure the new template adheres to WhatsApp's Message Template Guidelines.

- Focus on clear, concise, and valuable content for your audience.


### Step 3: Improve Targeting and Delivery

Even with high-quality templates, poor targeting can lead to negative feedback. Adjust your business logic by sending messages only to engaged users, timing messages appropriately and avoiding spam-like behavior.

For more troubleshooting tips related to WhatsApp Business API, check out our blogs at [heltar.com/blogs](https://heltar.com/blogs).


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---