# Understanding WhatsApp API Error 132015: Template is Paused
Author: Prashant Jangid
Author URL: https://www.heltar.com/blogs/author/prashant-jangid
Published: 2025-01-02
Category: Troubleshoot
Category URL: https://www.heltar.com/blogs/category/troubleshoot
Tags: WhatsApp API Error
Tag URLs: WhatsApp API Error (https://www.heltar.com/blogs/tag/whatsapp-api-error)
URL: https://www.heltar.com/blogs/understanding-whatsapp-api-error-132015-template-is-paused-cm5fdzwy8000wkg77nbib14aq

**Error 132015** occurs when a message template has been paused due to low quality, preventing it from being sent and you get the following error message, **“Template is paused due to low quality so it cannot be sent in a template message.”** This happens because WhatsApp prioritizes customer experience and engagement. Below, we break down everything you need to know about this error, why it happens, and how to resolve it.

## Why Does This Error Happen?

Each message template has a quality rating based on factors such as:

- Customer feedback (e.g., complaints or blocking).

- Engagement rates (e.g., response or open rates).


If a template continuously receives negative feedback or low engagement, its status will change:

1. **Active – Low Quality:** The template still works but is nearing the threshold for being paused.

2. **Paused:** The template is temporarily disabled and cannot be sent.

3. **Disabled:** The template is permanently inactive and cannot be reactivated.


## What Happens When a Template is Paused?

When a template’s quality drops too low, it will be paused to prevent further degradation. During this time:

- Automated messaging campaigns using the template will fail.

- You won’t be charged for attempting to send paused templates.

- Paused templates cannot count against your messaging limit.


## Pausing Durations:

- 1st Instance: Paused for 3 hours.

- 2nd Instance: Paused for 6 hours.

- 3rd Instance: Permanently disabled.


## How to Fix and Avoid This Issue?

​Step 1: Review Notifications

WhatsApp will notify you of paused templates via WhatsApp Manager notification, Email alerts and Webhooks. Check these channels to confirm the reasons.

### Step 2: Stop Campaigns

If a template is paused, stop any campaigns or automated messages relying on it. Resuming campaigns prematurely will result in rejection by the API.

### Step 3: Edit and Improve the Template

If you believe the template content is causing low quality, follow these steps:

1. **Edit the Template Content:**


   - Simplify the message.

   - Remove any content likely to irritate or confuse users.

   - Avoid overuse of placeholders and irrelevant information.


3. **Resubmit for Approval:**


   - Once you edit the template, its status will change to **In Review**.

   - The template cannot be used again until it’s approved and becomes **Active**.

### Step 4: Adjust Business Logic

If targeting or delivery practices are contributing to negative feedback, consider changes like narrowing your audience to better-targeted recipients or adjusting the timing or frequency of your messages.

For more troubleshooting tips related to WhatsApp Business API, check out [heltar.com/blogs](https://heltar.com/blogs).


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