# How to Create Your Own UTM Link for Free?
Author: Prashant Jangid
Author URL: https://www.heltar.com/blogs/author/prashant-jangid
Published: 2025-02-17
Category: Digital Marketing
Category URL: https://www.heltar.com/blogs/category/digital-marketing
Tags: Digital Marketing, Whatsapp Marketing
Tag URLs: Digital Marketing (https://www.heltar.com/blogs/tag/digital-marketing), Whatsapp Marketing (https://www.heltar.com/blogs/tag/whatsapp-marketing)
URL: https://www.heltar.com/blogs/how-to-create-your-own-utm-link-for-free-cm791mbw8000k13xnmw76q2vg

To create your own UTM-tagged URL simply go to [Heltar’s Free UTM Link Generator](https://www.heltar.com/utm-link-generator.html). Enter your base URL. Enter other optional parameters like the UTM Source, Medium Campaign, Term and content. Click on Generate UTM Link and you get your UTM URL specific to the parameters you just entered. For a detailed guide read the complete blog.

## What is a UTM Link?

A UTM (Urchin Tracking Module) link is a URL with special parameters added to track the effectiveness of marketing campaigns. These parameters help identify the source, medium, campaign name, and other details, allowing marketers to analyze traffic in tools like Google Analytics.

For example, a UTM-tagged URL looks like this:

> https://yourwebsite.com/?utm\_source=facebook&utm\_medium=social&utm\_campaign=summer\_sale

Each UTM parameter provides insights about where traffic is coming from and how different campaigns perform. Since UTM parameters are used for tracking, they do not directly influence keyword rankings or page authority.

To prevent SEO issues, use UTM links primarily for external marketing campaigns rather than internal linking on your website.

## How Do UTM Links Work?

When someone clicks on a UTM link, the added parameters send tracking data to your analytics platform. This data helps marketers measure campaign performance by answering key questions:

- Where is the traffic coming from? (utm\_source)


- How is it being delivered? (utm\_medium)
- Which campaign generated the traffic? (utm\_campaign)
- What specific content was clicked? (utm\_content, optional)
- Which keyword triggered the visit? (utm\_term, optional)

## How to Use Heltar’s Free UTM Link Generator?

Heltar offers a free UTM link generator that simplifies the process. Follow these steps:

1. Go to [Heltar’s UTM Link Generator](https://www.heltar.com/utm-link-generator.html)

2. Enter Your Website URL

3. Fill in UTM Parameters


   - **Source (utm\_source):** The platform or website (e.g., Facebook, Google, Email)

   - **Medium (utm\_medium):** The marketing channel (e.g., CPC, social, newsletter)

   - **Campaign (utm\_campaign):** The campaign name (e.g., summer\_sale, launch\_promo)

   - **Content (utm\_content):** Optional, used for A/B testing different ads

   - **Term (utm\_term):** Optional, primarily for tracking keywords in paid ads


5. Generate the UTM Link

6. Click on Copy to Clipboard to start using the link.


## How to Manually Create a UTM Link?

You can also manually create a UTM Link by following this format:

> https://yourwebsite.com/?utm\_source=SOURCE&utm\_medium=MEDIUM&utm\_campaign=CAMPAIGN&utm\_content=CONTENT&utm\_term=TERM

Replace the capitalized words with actual values. For example:

> https://yourwebsite.com/?utm\_source=instagram&utm\_medium=organic&utm\_campaign=black\_friday

## Where and How to Use UTM Links?

### 1\. Social Media Campaigns

Track engagement from Facebook, Instagram, WhatsApp, LinkedIn, etc. Example: Adding a UTM link in a social media post or ad.

### 2\. Email Marketing

Monitor click-through rates from newsletters and promotional emails.

Example: https://yourwebsite.com/?utm\_source=email&utm\_medium=newsletter&utm\_campaign=monthly\_update

### 3\. Google Ads

Measure ad performance and keyword effectiveness.

Example: https://yourwebsite.com/?utm\_source=google&utm\_medium=cpc&utm\_campaign=holiday\_sale&utm\_term=discount\_shoes

### 4\. Influencer & Affiliate Marketing

Track traffic driven by influencers and affiliates.

Example: https://yourwebsite.com/?utm\_source=youtube&utm\_medium=affiliate&utm\_campaign=product\_launch

### 5\. Offline Campaigns with QR Codes

Print UTM links as QR codes to track physical promotions.

Example: Adding a QR code on flyers, posters, or business cards.

Using UTM links helps marketers understand what works best in their campaigns. Whether you use Heltar’s free UTM generator or manually create your own, tracking campaign performance with UTM links will give you better insights and improve your marketing strategy.


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