Looking to build and publish a chatbot on WhatsApp or Facebook Messenger using Gupshup—without coding? Follow these simple steps to create a bot effortlessly.
Step-by Step process to Build a Chatbot in Gupshup
Step 1: Create a New Bot
Log in to Gupshup and navigate to the My Bots section. Click + to add a new bot and enter a bot name and a brief description to define its purpose.

Step 2: Choose a Bot Builder
Select Flow Bot Builder to create your bot visually.

Step 3: Create Messages
Click on the + button in the message section to add a new message. Choose from multiple message types:
- Welcome - First message a user sees.
- Text - A simple text message.
- Poll - A text message with two options for users to choose from.
- Survey - Similar to a poll, but with at most three options. You can also install URLs and phone numbers in the options.
- Carousel - Display multiple items (title, image, body) in a scrollable format.
- Quick Reply -Allows users to respond instantly with predefined choices.
- Image, Audio, Document & Video—Enter the corresponding URL to be displayed to the user.
Step 4: Link Messages
Each message has a label serving as an identifier. Use these labels to connect messages and create seamless interactions.
Step 5: Test and Publish
Test your bot via Gupshup Proxy Bot on Facebook Messenger. Type out ‘proxy <botName>’ to activate the bot you have just created. You can read more about the Gupshup Proxy Bot here.

Once you have finished designing your bot, hit the 'Save and Publish' button. Provide your authentication for your Facebook profile. Once finished, click the 'Publish' button.
Congratulations! Your bot is now live and ready to engage users.
However, Gupshup lacks certain essential features in its bots and restricts some messaging types. Additionally, its pricing structure is complex, often including hidden costs. Therefore, it's crucial to choose a business solution provider that offers comprehensive functionalities in the most cost-effective way.
Why choose Heltar over Gupshup?
Metric | Gupshup | Heltar |
Bot features | Limited features | Advanced Features with OpenAI and other platform integrations |
Pricing Structure | Tiered, complex | Simplified, transparent |
Customer Support | Limited (No setup support in Starter and Growth plan) | Full support for all customers |
User Interface | Complex & Difficult to navigate | Intuitive & user-friendly |
Whether you’re starting fresh or planning to switch BSPs, Heltar offers a smooth transition process. You can start with a free trial or book a demo to explore the platform firsthand.
Need help with the migration? Check out our guide: All You Need to Know About WhatsApp Business API BSP Migration.
For more tips, insights, and success strategies, explore the Heltar Blogs.