# How to broadcast messages and run bulk messaging campaigns on Wati?
Author: Manav Mahajan
Author URL: https://www.heltar.com/blogs/author/manav-mahajan
Published: 2025-10-09
Category: Wati
Category URL: https://www.heltar.com/blogs/category/wati
Tags: Wati, Wati Pricing, Customer Support
Tag URLs: Wati (https://www.heltar.com/blogs/tag/wati), Wati Pricing (https://www.heltar.com/blogs/tag/wati-pricing), Customer Support (https://www.heltar.com/blogs/tag/customer-support)
URL: https://www.heltar.com/blogs/how-to-broadcast-messages-on-wati

Trying to hit thousands of contacts at once. Wati lets you broadcast, but small setup misses and plan limits can wreck delivery and inflate costs. Use this **step-by-step** to send a **clean first blast**, then read the takeaways that teams learn the hard way. We close with **how Heltar handles the same job** with **less drift** in spend.

## The short answer

Yes, you can send broadcasts in Wati. You pick a template, pick contacts, and send now or schedule. Delivery depends on clean numbers with country codes, approved templates, and your plan. PayG (pay-as-you-go plan) users cannot schedule. Auto-retry exists only on higher plans and only for specific marketing cases.

## Step 1. Start a New Broadcast

![undefined](https://prod.superblogcdn.com/site_cuid_clnw4nrag2342701vpmufcj1n2w/images/scr-20250321-lonu-1760002940984-compressed.png)

1. Go to **Broadcasts**.

2. Click **New Broadcast**.

3. Enter a **Broadcast Name**.

4. Select the **Message Template** you will send.

5. Click **Next**.


**Note**- Templates must be approved first. If variables exist, add sample values here and test.

## Step 2. Select Your Contacts

**Option A. Send to everyone**

1. Click **Select all available contacts**.

2. Confirm the count shown, for example **Selected: 12,790 Contacts**.


**Option B. Send to a segment**

1. Click **Filters**.

2. Choose **Contact Attributes** to filter by tags, location, or lists.

3. Click **Save**.

4. Select the filtered contacts.


**Note** - Missing country codes and stale numbers crush delivery. Clean the list first.

## Step 3. Schedule or Send

1. Choose **Send Now** or **Schedule**.

2. If **Schedule**, set **Date** and **Time**.

3. Click **Add Broadcast**.


**Plan limit**\- Scheduling is not available on PayG. You must be on Growth, Pro, or Business.

## Step 4. Enable Auto-Retry (only on higher plans)

![undefined](https://prod.superblogcdn.com/site_cuid_clnw4nrag2342701vpmufcj1n2w/images/scr-20250319-mpnw-1760002979994-compressed.png)

1. On the **Create New Broadcast** page, find **Auto-Retry**.

2. Toggle **On**.

3. Set an **End Date** for retries.

4. Save.


### **What Auto-Retry does**

- Works only for **marketing templates**.

- Retries only when the first attempt failed due to Meta’s per user message limit.

- It will not fix bad lists or blocked templates.


## Step 5. Monitor Performance

1. Open **Broadcast Analytics** or **Scheduled Broadcasts**.

2. Track **Sent**, **Delivered**, **Failed**.

3. Use filters to drill by **country** or **template**.

4. If failure climbs, stop the run and fix the cause before retrying.


## FAQs in plain words

**What is a broadcast?**

A one-to-many send to multiple contacts at once.

**Can I select all contacts?**

Yes. Use **Select all available contacts** and confirm the count.

**Can I send to a group only?**

Yes. Filter by **Contact Attributes**, save, then select that filtered list.

**Can I schedule?**

Yes on Growth, Pro, Business. No on PayG.

**Where do I see results?**

In **Broadcast Analytics** or **Scheduled Broadcasts**.

**Why add country codes?**

Without them, routing fails and delivery drops.

**Can I turn on Auto-Retry?**

Only on Growth, Pro, Business, and only for marketing cases blocked by Meta’s user limit.

## Why Choose Heltar Over Wati?

Unless you want your marketing budget to get over before you acquire any customers, Heltar's the way to go. Here's why!

![](https://prod.superblogcdn.com/site_cuid_clnw4nrag2342701vpmufcj1n2w/images/5-1729109218195-compressed.png)

**Metric**

**Wati**

**Heltar**

**Base Subscription Fee**

Expensive - Starts ₹2,499/month

Lower, budget-friendly - Starts ₹999/month

**Pricing Structure**

Tiered, complex

Simplified, transparent

**Markup on Conversations**

Up to 100% over Meta Charges

Flat 5% across all conversation types

**Extra User Fees**

Upto ₹3,999/Month/User

No additional charges

**API Integrations**

Charged separately (e.g., $4.99/month for Shopify)

No extra charges

**Customer Support**

Limited (No setup support in Growth and Pro plan)

Full support for all customers

**User Interface**

Complex & Difficult to navigate

Intuitive & user-friendly

### Lower Platform F​ees and Markups

- **Wati:** Wati’s pricing plans start from ₹2,499 per month, scaling up to  ₹16,999 per month for the business plan. The multiple packages and tiered features make it expensive, especially for small and medium-sized businesses. The incremental costs for unlocking advanced features force businesses to either commit to higher-tier plans or compromise on functionality.

- **Heltar:** In contrast, Heltar offers lower subscription fees with a base plan starting at a more affordable monthly rate. It is designed to be budget-friendly for businesses of all sizes, particularly small and medium enterprises (SMEs) looking to minimize upfront costs, along with a simplified and transparent conversation pricing model, charging a flat 5% markup across all conversation types.


### **No Extra/Hidden Charges for Integrations**

- **Wati:** While Wati provides robust features, many advanced capabilities are locked behind higher-priced plans. Essential features like advanced analytics, automated workflows, and API integrations are only available in the more expensive plans. Apart from that, Wati charges extra fees for employing integrations, like an additional USD 5 per month for a shopify integration, and additional charges for extra users.

- **Heltar:** Heltar includes advanced features—automation, analytics, customer segmentation. Businesses benefit from unrestricted access to essential tools allowing them to leverage full functionality of the platform.


### **Intuitive and User-Friendly Interface**

- **Wati:** Wati offers a variety of features, but the interface could be difficult to learn for inexperienced users. The tiered functionality makes it hard to locate important tools within the complex menu structure it offers. It may be a real pain for people who are not familiar with navigating multi-tiered software ecosystems.

- **Heltar:** Heltar’s platform is designed with ease of use in mind. It features an intuitive interface, making it simple to navigate, even for those new to such systems. The user-friendly dashboard provides easy access to key tools, reducing the learning curve and allowing businesses to get up and running quickly without sacrificing functionality or efficiency.


**Well Rounded Customer Support:** While Wati does not provide even setup support in the growth plan, in Heltar, End-to-End Customer Support is made available to all customers, irrespective of their subscription plans. For us, at Heltar, Our Customers are our biggest priority, and we ensure they are well served through a comprehensive knowledge transfer of our platform and continued assistance.

Book a Demo


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