If you're a business owner looking to generate leads, drive website traffic, or boost sales, Google Ads is one of the most powerful tools at your disposal. But getting started can feel a bit overwhelming — keywords, bidding strategies, ad extensions, conversions... there’s a lot to unpack.
In this guide, we’ll walk you through everything you need to know to run a successful Google Ads campaign, explained in plain English. Whether you’re launching your first ad or trying to improve your ROI, this blog will help you move forward with clarity.
And since we’re Heltar — a WhatsApp Business API provider — we’ll also explain how you can use Click-to-WhatsApp Ads on Google to drive instant, high-intent conversations with your customers.
Let’s begin.
Example We'll Use: BeoThroma, a Local Bakery
Meet BeoThroma, a bakery in Delhi that delivers customized cakes. They want to run Google Ads to get:
More customers ordering cakes
More leads via WhatsApp for personalized cake consultations
We’ll use BeoThroma as our running example through all 8 steps.
Step 1: Create and Configure Your Google Ads Account
Goal: Access the full Google Ads dashboard, set your currency, billing, and account preferences.
What You Do:
Visit ads.google.com and log in with your Gmail.
Click on “Switch to Expert Mode” at the bottom of the screen.
Select “Create an account without a campaign” to access the full dashboard.
Set your billing country, time zone, and currency. (This cannot be changed later.)
BeoThroma’s Setup:
Billing country: India
Time zone: IST
Currency: INR
Payment method: Credit card auto-pay
Tip: Expert Mode is crucial — it gives you complete control over keywords, bidding, ad formats, and extensions.
Step 2: Choose the Right Campaign Goal
Goal: Define what you want your ads to achieve — leads, sales, website traffic, etc.
What You Do:
Click “+ New Campaign”
Select a goal that aligns with your business:
Sales
Leads
Website traffic
Local store visits
Product and brand consideration
Choose your conversion action — e.g., website visits, form submissions, WhatsApp clicks.
BeoThroma’s Setup:
BeoThroma chooses “Leads” as their goal because they want people to message them on WhatsApp to place orders. They’ll track conversions using WhatsApp link clicks.
For Click-to-WhatsApp campaigns, choose “Leads” and set your WhatsApp link as the conversion destination.
Step 3: Select Campaign Type
Goal: Choose how and where your ad will be shown.
What You Do: Pick one of these:
Search – Text ads on Google Search results
Display – Visual ads on websites and apps
Video – YouTube ads
Performance Max – Covers all of the above, optimized by Google
Shopping – Product-based ads for eCommerce
App – Promoting mobile app installs
BeoThroma’s Setup:
They choose Search Campaign so they show up when people search for:
“custom cake delivery Delhi”
“eggless cake order online”
Later, BeoThroma might try Performance Max to let Google auto-allocate budget across YouTube, Gmail, and Search.
Step 4: Define Your Target Audience and Network Settings
Goal: Make sure your ads show up for the right people.
What You Do:
Networks: Untick “Display Network” if you only want Search ads.
Location: Target by country, city, or radius (e.g., 10km around South Delhi)
Languages: Select English and Hindi (if you use both in your ads)
Audience Segments (Optional): Use custom intent or in-market audiences to refine targeting.
BeoThroma’s Setup:
Location: Delhi NCR, with a focus on South and Central Delhi
Languages: English and Hindi
Network: Only Search
Tip: Use radius targeting for local services. For example, BeoThroma can set a 10km radius from their bakery.
Step 5: Set Budget and Choose a Bidding Strategy
Goal: Control how much you spend and how Google optimizes that spend.
What You Do:
Enter a Daily Budget (e.g., ₹500–₹1000 to start)
Select a Bidding Strategy:
Maximize clicks – Get as many clicks as possible
Maximize conversions – Let Google get you leads
Target CPA – You set a cost per lead
Manual CPC – You control individual keyword bids
BeoThroma’s Setup:
Daily budget: ₹700
Bidding strategy: Maximize Conversions
Conversion tracking: They track clicks on their WhatsApp chat link
Once BeoThroma knows their average cost per lead, they can shift to Target CPA to cap what they’re willing to spend per conversion.
Step 6: Perform Keyword Research and Add Keywords
Goal: Target high-intent search queries your audience is already using.
What You Do:
Use Google’s Keyword Planner to find:
High-volume, low-competition keywords
Keywords with strong purchase intent
Group related keywords into Ad Groups.
Use Match Types:
Broad – Shows on loosely related searches
Phrase (“…”) – Matches exact phrases
Exact ([…]) – Matches exact searches only
Add negative keywords to filter out irrelevant traffic (e.g., “jobs,” “free”)
BeoThroma’s Keyword Plan:
Ad Group 1: Birthday Cakes
“custom birthday cake Delhi”
“order cake online Delhi”
“eggless cake delivery”
“midnight cake order”
Negative Keywords:
“cake recipe”
“cake baking course”
“cake decoration job”
Tip: Use phrase match for better control and broad match for volume testing.
Step 7: Write Your Ads (Copy + WhatsApp CTA)
Goal: Craft compelling ad copy that makes users want to click and message.
What You Do:
Add up to 15 headlines (max 30 characters)
Add up to 4 descriptions (max 90 characters)
Use relevant keywords in headlines
Insert your Click-to-WhatsApp link as the Final URL
Include clear CTAs like “Chat Now,” “Order on WhatsApp,” “Instant Cake Booking”
BeoThroma’s Ad Copy:
Headlines:
Order Cake Online in Delhi
Custom Cakes in 60 Mins
Eggless Cakes Available
Chat Now on WhatsApp
Designer Cakes for Birthdays
Descriptions:
Get cakes delivered in 1 hour. Chat now on WhatsApp for custom designs.
Eggless, midnight and party cakes. Choose your flavor. Message us instantly.
Each ad group should have its own set of ads customized to the keywords.
Step 8: Add Ad Extensions
Goal: Make your ads larger, more informative, and more clickable.
What You Do:
Sitelink Extensions: Add links to pages like FAQs, pricing, contact
Call Extensions: Add your phone number
Callout Extensions: Add phrases like “Free Delivery,” “Same-Day Orders”
Lead Form Extensions (optional)
WhatsApp CTA Sitelink (optional): Use your WhatsApp link as a sitelink with text “Chat Now”
BeoThroma’s Setup:
Sitelinks: “Menu,” “FAQs,” “Midnight Delivery,” “Chat on WhatsApp”
Callout: “100% Eggless,” “Custom Themes,” “Bulk Orders Welcome”
Call: +91 98765 43210
Use UTM parameters on WhatsApp links to track campaign performance in Google Analytics.
Tracking & Optimization (Ongoing)
Once your ad is live, the work isn’t over. You’ll need to:
Monitor CTR (click-through rate), CPC, conversions
Add negative keywords regularly
A/B test ad copy
Adjust bids based on performance
Optimize based on which keywords drive WhatsApp chats
If you’re using Heltar’s platform, you can track all WhatsApp leads, conversations, and even automate follow-ups or assign them to your team.
Ready to Launch?
Need help turning your Google Ads into a lead-generating machine?
Talk to the Heltar team today and we’ll show you how to bring WhatsApp into your performance marketing funnel — with shared inboxes, automation, and analytics baked in. What are you waiting for?
